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Showing posts from April, 2019

Final

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1. This class has taught me to commit to a schedule and always do things ahead of time, especially if I want to be an entrepreneur. It has taught me that it's always better to be early than to forget to submit assignments, or do them last minute. There was a time that although I did do my assignment, I forgot to declare it, and I ended up wasting my time and not getting the points I deserved for it. 2. I actually think I will use my posts in the future when trying to come up with a smart business idea, because this is really something I'm interested in pursuing. I will keep my blog for when I am ready to begin my business venture and develop my ideas. 3. I think I have developed an entrepreneurial mindset, because I have really focused deeply on the posts that I needed to do and read some really inspiring books that will help me in the future. I also have learned to manage my time and become more reliant on myself. I am less of a forgetful/ careless person today. 4. I recomm...

Venture 2

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1. Opportunity: The American study abroad students in Rome do not have an club to go to when they spend their nights out. The changes in the environment are globalization and the increasing number of study abroad students coming to Italy every year. The market is 18-22 year old American study abroad students who currently satisfy their needs by attending the small, over crowded, dirty American bars to "pre-game" without having a place to attend afterwards. They aren't that loyal to their satisfaction because they change it up every week depending on what they think will be better. This opportunity is huge because there isn't really a set place to attend after going to the bars that are just for American students. There are signs up at bars that say that only study abroad students are allowed, but no clubs that offer the same exclusivity. The window of opportunity is open until someone fulfills the request. 2. Innovation: The club in Rome would be strictly for Americ...

Exit Strategy

1. In the next five years I plan to continue running my business abroad. It would give me a reason to travel to Italy and Europe. I also do really love the business and would want to open a bar back home anyway, so it would be very fun for me to keep the business and watch it grow. I do think that I would hire a manager so that I don't have to live in Italy full time, and can base myself back home in New York. I do want to keep it running as a family business and pass it down to the future generation. 2. I think this exit strategy is good because it relates to my actual plans for the future and would benefit me and my family. It is what I want to do in the future. 3. I think my exit strategy has influenced my level of dedication to this topic. I took this assignment seriously because it is my intention to actually open a bar back home and would love to take what I've learned from this class back with me. I think that my exit strategy allow for me to do that while also gener...

Book review

Steve Jobs , Walter Isaacson 1. What mostly shocked me about reading about Steve Jobs is his openness about his LSD taking. He is so proud to admit that he has taken drugs, and even claims it to be one of the most important things he's done in his life. I admire his openness about that and I think that makes him a better person as an entrepreneur because people trust him. I also admire his ability to grab the audience's attention when giving presentations. He owned the crowd. This made him a very likeable person and entrepreneur. Especially coming out with a product that consumers didn't know about-- he taught them what they needed. Something I dislike about Steve Jobs is his anti-philanthropic views. He was against giving to charities and even shut down Apple's charity programs when he returned to the company in 1997. He was also homeless and poor at some point of his life so I don't understand why he wouldn't want to help out others in need. Although it does...

Let's Fail, A Lot!

1. While studying abroad, I try not to draw attention to myself and to not be seen as the stereotypical American. In Italy, everyday is a new adventure. Eating is a big part of their culture and coffee is even bigger. Italians are very particular about their coffee. They have rules for it. You can't order at the bar and sit down, or they'll have to charge you, you can't take it to go, and most importantly you can't order a cappuccino past 11. Recently, I made the mistake of ordering the disgraceful cappuccino past the appropriate hour at the local coffee bar and was basically shunned by the entire store. I failed to conceal myself from the embarrassing stereotype we as Americans have while abroad. 2. While the whole ordeal was embarrassing, I did learn that it is okay to ask people things beforehand if you don't understand something. Culture is a learning process, it is not something that can be taught in school. One can be born into it, but another person has to ...

Putting It All Together

Today I want to talk to you about the growing number of American individuals studying abroad in Rome. Italy is home to 5 American Universities, 4 of which are in Rome. The number of students studying abroad in 2017 according to NAFSA is over 300,000 and the numbers are increasing every year. There is a huge untapped market for an American club in Rome. I have seen it, I have experienced it, I have talked to people who all have the same disappointing encounter. There are many bars deemed "American" but don't near the expectations of what Americans are used to, and are persistently bouncing around from place to place to find their new spot. Investing in this is a great opportunity for 3 reasons. 1. There is a constant rotation of consumers each year. 2. Students tend to have less work abroad so they go out more 3. NO ONE IS DOING THIS: there are a couple of American bars across Rome that get some traffic, but not a singular American club. This is an opportunity that ...

What’s Next?

1. Phil and Misha suggest that we open a bar as well as a club just so people can have a place to go to if they're not in the mood for a club or want to pregame before they go out. They say that there are already enough American bars in Rome, but it is just a suggestion. They say cheap drinks, and close proximity would be best and it would be a good way to promote the club. Chloe thinks that opening an American restaurant would be cool too because she sometimes gets homesick and misses out on the good food her mom always sends her pictures of. She thinks that an American themed diner would be a cool idea, not just for Americans but Romans and people visiting abroad or even locals too. The food variety in Rome is lacking and there are already an abundance of Italian restaurants, cafes, bakeries, and bars. 2. I think Chloe's idea is really great because with the amount of time spent here and the amount of pasta I've eaten, I've definitely been feeling homesick and have b...

What Makes You So Special?

List of Resources 1. Location- Rome 2. Bartenders 3. Djs 4. Bouncers 5. Licenses 6. Performers 7. Lighting 8. Alcohol/wine 9. Glasses 10. Couches/tables VRIN- valuable, rare, inimitable, non- substitutable 1. The location is valuable and rare because there are no American clubs in Rome. It is inimitable because not everyone knows how to run nightlife geared towards Americans abroad. It is non- substitutable because the whole idea behind it is that it is in Rome and targeted at study abroad students. 2. Good, trained bartenders are not that rare, but they are valuable. They can be imitable but they are not substitutable because they are the back bone of the bar. 3. Dj's are valuable but not that rare. They can be the reason to bring people into the establishment if they know how to perform. They are not imitable if they are creative and unique, but they can be substituted with a playlist. 4. Bouncers are not rare, not valuable, and not imitable, but they are non- su...