Putting It All Together

Today I want to talk to you about the growing number of American individuals studying abroad in Rome. Italy is home to 5 American Universities, 4 of which are in Rome. The number of students studying abroad in 2017 according to NAFSA is over 300,000 and the numbers are increasing every year. There is a huge untapped market for an American club in Rome. I have seen it, I have experienced it, I have talked to people who all have the same disappointing encounter. There are many bars deemed "American" but don't near the expectations of what Americans are used to, and are persistently bouncing around from place to place to find their new spot.
Investing in this is a great opportunity for 3 reasons.
1. There is a constant rotation of consumers each year.
2. Students tend to have less work abroad so they go out more
3. NO ONE IS DOING THIS: there are a couple of American bars across Rome that get some traffic, but not a singular American club.

This is an opportunity that needs to be exploited as soon as possible before its too late to make a profit.