What Makes You So Special?

List of Resources
1. Location- Rome
2. Bartenders
3. Djs
4. Bouncers
5. Licenses
6. Performers
7. Lighting
8. Alcohol/wine
9. Glasses
10. Couches/tables

VRIN- valuable, rare, inimitable, non-substitutable
1. The location is valuable and rare because there are no American clubs in Rome. It is inimitable because not everyone knows how to run nightlife geared towards Americans abroad. It is non-substitutable because the whole idea behind it is that it is in Rome and targeted at study abroad students.
2. Good, trained bartenders are not that rare, but they are valuable. They can be imitable but they are not substitutable because they are the back bone of the bar.
3. Dj's are valuable but not that rare. They can be the reason to bring people into the establishment if they know how to perform. They are not imitable if they are creative and unique, but they can be substituted with a playlist.
4. Bouncers are not rare, not valuable, and not imitable, but they are non- substitutable.
5. Licenses are also not rare, but they are valuable. Without out you cannot perform the whole business. They are by no means imitable. They are a must-- non- substitutable.
6. Performers are rare and valuable because not every location has them. They bring in business and customers. They are inimitable if they are unique, but they are not non- substitutable.
7. Good lighting is a not rare, but is valuable for the experience. It is imitable and substitutable. 
8. Alcohol and wine are not rare but they are valuable for signature drinks if done well. They add to the experience and bring money into the business. They are imitable, but they are non- substitutable.
9. Glasses are not rare nor valuable nor imitable but they are non- substitutable.
10. Couches and tables are rare in Rome at clubs to have, and they are valuable because it can bring in money from customers. They are not imitable, but they are substitutable.

The top resource is location. This is the one thing that sets me apart from others besides all the extras. Rome lacks American bars and the location is the most important aspect for the clientele I am interested in pursuing .

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