Idea Napkin 2
1. I am a lover of travel, food, and experiences. I love to find hidden treasures that are of high quality in a town. I aspire to have a restaurant of my own in the future and believe this would be a good idea to invest in because of my love for traveling. This business concept would enable me to combine the two things I love/ aspire to do together. It would give me a reason to travel more to manage my business.
2. I will solve my customer's unmet need of a good American club in Rome by creating a club and serving quality drinks for cheaper, playing good music, and having a dress code. This will create a better experience for my clients.
3. My business concept is for study abroad students of Rome. They are of ages 18 to 22. They are all party goers and have budgets set for their travels, so they are looking for cheap thrills.
4. Every night going out is a let down for study abroad students because they expect more than they get. The clubs dubbed "American" are run by Italians, the workers are Italians, the dj's play the same songs, and the drinks are watered down.
5. I am set apart from everyone else because I am from New York, so I've experienced true American nightlife, I am also a UF student so I've experienced college parties, and I have studied abroad so I know the struggles of finding a fun, cool, club/bar to have a good night in.
I think all my elements fit really well because I am actually invested in this because I experience the same let downs as my customers. I have experience in all levels of the problems and I am fully confident and willing to fix the problem. My love for travel, my desire to want to run a successful restaurant/bar in the future, and my personal disappointment all combine to make me the best candidate to fix this issue.
I have used the feedback of my peers to gear my target audience towards study abroad students rather than locals of Rome. I think the large number of study abroad students year round will keep the business afloat and have them wanting to come back week after week.
2. I will solve my customer's unmet need of a good American club in Rome by creating a club and serving quality drinks for cheaper, playing good music, and having a dress code. This will create a better experience for my clients.
3. My business concept is for study abroad students of Rome. They are of ages 18 to 22. They are all party goers and have budgets set for their travels, so they are looking for cheap thrills.
4. Every night going out is a let down for study abroad students because they expect more than they get. The clubs dubbed "American" are run by Italians, the workers are Italians, the dj's play the same songs, and the drinks are watered down.
5. I am set apart from everyone else because I am from New York, so I've experienced true American nightlife, I am also a UF student so I've experienced college parties, and I have studied abroad so I know the struggles of finding a fun, cool, club/bar to have a good night in.
I think all my elements fit really well because I am actually invested in this because I experience the same let downs as my customers. I have experience in all levels of the problems and I am fully confident and willing to fix the problem. My love for travel, my desire to want to run a successful restaurant/bar in the future, and my personal disappointment all combine to make me the best candidate to fix this issue.
I have used the feedback of my peers to gear my target audience towards study abroad students rather than locals of Rome. I think the large number of study abroad students year round will keep the business afloat and have them wanting to come back week after week.
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