Figuring out buyer behavior 2

1. When deciding where to go for a night out, Josh and Rosie care about price, they want to spend as much time at one place, without having to go to a place before hand because it's cheaper. Carly doesn't mind paying more at one club if it is exclusive enough. Although, if all her friends were going to one place because they have their budget in mind, she would join them.
2. Consumers must go in to experience a club, it cannot be offered virtually. Carly and Rosie are most likely to use card because they are scared to lose their wallets if brought, but Josh doesn't mind cash. Ideally they would use cash to limit their spending, but cards are more convenient.
3. Purchase in this case depends on experience. Josh and Rosie are likely to spend more if they are enjoying their time and are willing to stay til close. Carly on the other hand limits her intake, but would still purchase a drink or two regardless.

4. Low pricing for drinks, maybe student discounts or discounted days would be an important part of the marketing/ pricing. Offering deals would likely cause consumers to spend more, but also ensuring that they're enjoying their time would be beneficial to their spending habits/ post purchase decisions and affirmations.